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Because AMD is tiny in comparison and they are fighting titans on the CPU and GPU fronts, meaning they have to pick their battles. They decided to fight Nvidia
by nicolaslem 3y ago
Because AMD is tiny in comparison and they are fighting titans on the CPU and GPU fronts, meaning they have to pick their battles.
They decided to fight Nvidia on the gaming segment and let them win productivity. It seemed like a good strategy a few years ago when GPU were unobtainium, not so much today.
- izacus 3y agoAlso AMD pretty much won the full console market while it's absolutely not clear that they'd be in the same position if they wanted to take on nVidia for GPU compute.
- pjmlp 3y agoOnly if we ignore the Switch, and its sales.
- izacus 3y agoYes, the cheapest and most low margin of the consoles.
- bick_nyers 3y agoThe switch is low margin? When has that ever been Nintendo's strategy? They have used older and cheaper hardware with higher margins for generations. Sony/Microsoft literally lose money on each console sold hoping to recoup in subscription and store costs.
- dagw 3y agoThe switch is low margin? The margins in question here are the margins for Nvidia/AMD, not Sony/Microsoft/Nintendo. It would not surprise me at all if AMD makes better margins on the Playstation than Nvidia does on the Switch.
- bick_nyers 3y agoAhh my mistake, thank you for clarifying
- pjmlp 3y agoNintendo and NVidia are quite happy with it. It is only one of the biggest selling consoles in the history of game consoles, breaking the record of GameBoy and PS 4, not a big deal.
- offices 3y agoAdditionally, it's not enough to just invest the time and money that Nvidia did. Now that Nvidia are embedded and have a head-start, AMD would need to spend much more to undo the advantage.