(online dating = if you are successful using the product you should never be back) and any long-term user community he builds up is almost pathological by defin

(online dating = if you are successful using the product you should never be back) and any long-term user community he builds up is almost pathological by definition Or so goes the conventional "Your success is your own un-doing." online dating industry mantra. Most sites today are so terrible that a user is forced to run a near endless gauntlet of trials and tribulations before they meet anyone remotely suitable. This leads to a scarcity mentality which many people react to by 'latching on' to the first acceptable person. As a corollary, many people think that online daters are only in it to search for 'the right one.' But in reality, most online daters would in fact like to meet "the reasonable 10" and have some options to choose from. That was our thinking behind http://flowmingle.com http://flowmingle.com . We wanted to lower the cost of finding a reasonable person and setting up a date, and make going on a date a likely and regular event. In this way, yes, your customers eventually leave, but in the meantime they have had a good experience and will come back if they need to. The supply of single people is endless and lucrative for an effective site that treats their customers well.