Newspapers and magazines thrived for more than a century on ads, subscriptions and the like. The calculus will have to change in the digital era. There are eff

Newspapers and magazines thrived for more than a century on ads, subscriptions and the like. The calculus will have to change in the digital era. There are effects like zero marginal cost that are genuine challenges. But the targeted adtech period is such a great economic and social distortion it makes a difficult problem almost impossible.