Spot on. The amount of cognitive dissonance with regard to environmental concern continues to amaze me. Many people seem to have strong concerns about their e

Spot on. The amount of cognitive dissonance with regard to environmental concern continues to amaze me. Many people seem to have strong concerns about their environmental impact but few acknowledge just how damaging (relative to others) certain activities are. The obvious example is driving. People know it is bad but few seem to be aware of just how much co2 is produced per litre of petrol used (about 234g - so about 1kg every 5km traveled). Let that sink in. At an average of 20,000km per year that is about 4,000kg. Per capita co2 emissions in the US is 14,000kg. Sorting your recycling is so much easier than acknowledging that.