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Google and FB can easily drive 30%+ of a news site's traffic. If that's not value to a news site I don't know what is.
by ncann 3y ago
Google and FB can easily drive 30%+ of a news site's traffic. If that's not value to a news site I don't know what is.
- rvnx 3y agoNews agencies and websites have their content reproduced on Google Search and News. That's massive value for a search portal.
- dwaite 3y agoPublishers specifically provide that content however, via techniques like open graph. They already can control how much text or what images are displayed in results. They can also indicate they don't want indexing at all. Yet they publish articles with the entire headline and backing images marked for free display on Google/Facebook. Almost like they are trying to help the search engines to attract traffic.
- warning26 3y agoThen ban that, don't ban linking.
- rvnx 3y agoFrom the perspective of the newspapers: Google is exploiting copyrighted content to make profit and create audience. If the search index of Google was empty, the people wouldn't use Google, it's that simple. So the newspapers are asking for royalties for feeding that search index.
- gruez 3y agoBut they could easily opt out with robots.txt. They want to have their cake and eat it too. They want the free traffic from search engines AND want google to pay them for the privilege of bringing them traffic.
- zlg_codes 3y agorobots.txt is not an actual Internet standard, and there are no standard controls for when a bot ignores its contents. You're on your own to protect your pages. Granted, I have `disallow: /` in mine because I don't want my stuff scraped, but I still see Googlebot sometimes, and others, try to crawl my site. It's not a very effective opt-out, because it requires the 'attacker' to honor the file's settings. Feel free to enable it on your own server and watch the logs for a few days after sharing some links.
- 18pfsmt 3y agoHave you tried crying about the fact that you are getting traffic to your website that nobody would see otherwise? I hope daddy government treats you well. Count on Big Brother to save you, and they will beat you down when it's time as well.
- warning26 3y agoThat's like demanding that Rand McNally pay a fee to each city they print onto their maps. Or demanding that World Book Encyclopedia pay a royalty fee to every entity they write an article about. Noting that something exists and including it in reference material should by no means incur royalties.
- mattstir 3y agoWho's banning linking? The new law tried to get tech companies to pay to show the links with previews (similar to Australia and France, etc). To be clear, the bill is fundamentally broken. It would require Google or Facebook to pay simply when links to news sites are served, rather than for reproducing or condensing the material in the news article as a "preview" sort of be thing (as in other countries). The bill isn't banning links explicitly, but the government should have seen this coming.
- dwaite 3y ago> The bill isn't banning links explicitly, but the government should have seen this coming. Perhaps they could have listened when the two companies they are trying to impose this on provide suggestions - or maybe modeled it more closely after legislation in other countries where such media taxes have been successful.
- faeriechangling 3y agoAs it turns out artists detest being paid in exposure and prefer money.
- mardifoufs 3y agoTraffic is money. But if you are right, I guess the media corporations don't care since as you said, mere exposure is worthless. But they care a lot. So clearly that exposure must be worth something.
- bregma 3y agoTraffic is not money. Traffic is exposure. Ads are money. Facebook keeps the ad revenue and the media are left with the expense of creating content. Exposure my bare behind.
- ncann 3y ago"Traffic is exposure"? What are you talking about? People see links in Google and FB, a significant amount click on those links and visit the news site. How does FB keep the ad revenue? Your comment makes no sense.
- stephen_g 3y agoThat makes no sense. Social media drives people to the news site. Google and social media aren't showing all or even large parts of the articles. If the news website fails to monetise those visits then it's their problem...
- stephen_g 3y agoPaid for what? If Google and social media sites didn't send people to the news sites for free through links, then the news sites would have to pay for a lot more advertising to get the same visitors...