> Better technology does not necessarily mean that you will have the better business. Right, sometimes an existing company can spend you out of business even i

> Better technology does not necessarily mean that you will have the better business. Right, sometimes an existing company can spend you out of business even if your product is superior, even if consumers prefer your product, and even if your business is more efficient. That's what happens when there's a monopolist in your market: innovation is futile, consumers lose, the monopolist wins. The end.