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Framework // Concept // Mental Model As a product manager, developing innovative products and features is a crucial part of the job. But with so many framework
by Sidsaladi 3y ago
Framework // Concept // Mental Model
As a product manager, developing innovative products and features is a crucial part of the job. But with so many frameworks and methodologies out there, it can be tricky to know where to start or which approach to take.
In this post, we’ll explore 9 key innovation frameworks that every product team should be familiar with. Mastering these frameworks can help you drive innovation, spur creativity, and deliver more value to users.
1. Design Thinking
Design thinking is a human-centered approach to innovation that puts the user front and center. The goal is to develop a deep empathy and understanding of user needs before ideating and prototyping solutions.
Design thinking provides a structured framework for innovation with five key phases:
Empathize - Gather insights into user needs through interviews, observations, and immersion. Really understand the problem you are trying to solve.
Define - Process your insights to define the core problems and needs. Reframe the problem into a problem statement or design challenge.
Ideate - Brainstorm solutions and ideas to address the problem statement. Think broadly without judging initial ideas.
Prototype - Build rough prototypes to test ideas with users. Prototypes should be quick and disposable.
Test - Gather feedback by testing prototypes with real users. Iterate based on insights gathered.
Design thinking is useful when you need to take an exploratory approach to innovation. It is excellent for tackling problems that are ill-defined or ambiguous. By starting from user insights, design thinking can uncover innovative solutions that truly address user needs.
Key resources:
Design Thinking by Nigel Cross
The Design Sprint by Jake Knapp
Continuous Discovery Habits by Teresa Torres
2. Lean Startup
Lean startup is a methodology for rapidly experimenting and iterating new product concepts. The core idea is to build and test minimum viable products (MVPs) to validate key assumptions and ideas through real user feedback.
The build-measure-learn loop is the foundation of lean startup:
Build - Rapidly build an MVP with just enough features to test the idea
Measure - Release the MVP to start collecting data and learning from users
Learn - Process insights from the MVP to determine the next steps. Pivot or proceed.
Lean startup helps product teams fail fast and de-risk innovation. By testing rough MVPs early with users, teams can gather insights and iterate quickly without over-investing upfront. This works well for building brand new products with lots of unknowns.
Key resource:
The Lean Startup by Eric Ries
3. Three Horizon Framework
The three horizon framework provides a model for balancing different types of innovation based on their timeline and potential. It categorizes innovation into three “horizons”:
Horizon 1 - Optimizing existing products, improving core business. Short-term returns.
Horizon 2 - Evolve into adjacent markets, opportunities, and customers. Medium-term returns.