>Which people? People who are advertised to, and told that they aren't good enough unless they use <product>. Ads create negative utility by attempting to make

>Which people? People who are advertised to, and told that they aren't good enough unless they use <product>. Ads create negative utility by attempting to make people less satisfied with what they were already happy with. Obviously "not all ads", some ads do useful work of informing the public about a useful product when word-of-mouth isn't working "fast enough". I'm adding this line specifically to pre-empt nitpicker replies.