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That's very small for an automotive product, particularly when you don't have a much bigger follow-up order on your timeline. Around million units is the normal
by pclmulqdq 3y ago
That's very small for an automotive product, particularly when you don't have a much bigger follow-up order on your timeline. Around million units is the normal volume, and it's where companies like Qualcomm will start to talk to you.
Many companies are a lot more friendly to small customers, though.
- FirmwareBurner 3y ago>That's very small for an automotive product Also automotive customers tend to stick with their long term partners. It's why Renesas, Infineon and NXP(former Freescale) own the automotive MCU market. Once you heavily invest in the ecosystem and buy all the tooling, compilers, debuggers, JTAG trace probes, and your workforce is already accustomed to all the pitfalls and workarounds of an architecture, it's too expensive too switch to a different provider.