The article was about how the companies (and people) behind it go about developing search engine technology. It barely mentions market share. There's probably

The article was about how the companies (and people) behind it go about developing search engine technology. It barely mentions market share. There's probably interesting things to say about it if we can avoid the rut of the old familiar "which of /Google|Microsoft|Apple|Facebook/ will winner-take-all in the market battle with for /Search|Advertising|Desktop|Mobile|Social/" discussion.