...or were pre-orders for the books (through the reward system) so dominant that you’re in the same model, just on a larger scale? RB: Definitely the latter

...or were pre-orders for the books (through the reward system) so dominant that you’re in the same model, just on a larger scale? RB: Definitely the latter. Although he's giving away his comics online, dollar-wise it's advertising for a hardcopy. I guess selling physical goods like that would work without copyright.