That's why I followed on with the suggestion of replacing the numbers with the owning entity. "Apple|Apple Inc." would be separate from "Apple|Apple Records." O

That's why I followed on with the suggestion of replacing the numbers with the owning entity. "Apple|Apple Inc." would be separate from "Apple|Apple Records." Of course, this is complicated when a trademark is owned by different companies in different countries or when a trademark is licensed to a company including the right to advertise with that trademark. An alternative thought I had was replacing the numbers with the business the trademark is in, but plenty of trademarks apply to more than one business and the 'primary' one can change over time. There are assuredly better solutions, but even an imperfect solution is better than the current state of things. First-come-first-serve with unique per-site screen names just plain sucks.