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No, I don't think so. I think the moment the dominant player starts comparing itself to you, like the way Office ran ads comparing itself to Google Docs they h
by batiudrami 15y ago
No, I don't think so. I think the moment the dominant player starts comparing itself to you, like the way Office ran ads comparing itself to Google Docs they have a problem.
If you're not the dominant player, you want to make sure you can back your claims up though, because if customers try it once and they find the claim to be wrong, they'll never try it again.