The Gartner Hype Cycle is quite well known and exactly what's described here. See https://en.m.wikipedia.org/wiki/Gartner_hype_cycle https://en.m.wikipedia.org/

The Gartner Hype Cycle is quite well known and exactly what's described here. See https://en.m.wikipedia.org/wiki/Gartner_hype_cycle https://en.m.wikipedia.org/wiki/Gartner_hype_cycle I've seen this pattern a lot in IT (in particular here on HN) - "discovering" new patterns/models (main case being Lean Development). Many times people even write about how they've found that their pattern/model can be generalized into other fields. Funny thing is that management and MBA people are often quite despised here. I think it might be because how new the industry is (and how fast it's grown - majority of software devs have not a lot of experience compared to most other industries) But hey, even this phenomena isn't new (aka I'm just guilty of it myself). See "New Wine in Old Bottles").