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This is a fantastic post on what branding is and how to position oneself. There's probably more to it, and I am not fully versed in such a field, but I am now
by malnourish 15y ago
This is a fantastic post on what branding is and how to position oneself.
There's probably more to it, and I am not fully versed in such a field, but I am now far more interested in the aspect and history of branding than I was before.
Thank you.
- davemel37 15y agoThanks. The only way to really know what works is to study the history of successful brands. If you really want to learn more, I highly recommend The books mentioned Below by Al Ries and Jack Trout, or Al Ries and Laura Ries. They also have a bunch of videos on youtube you can watch called Ries Report. They actually took the time to study successful branding, and completely opened my eyes to a world where there is actually a rhyme and reason to successful brands. (keep in mind that you can still make money without owning a category in peoples minds. This is probably what throws big executives off track. They see opportunity to make money in a new category, assume if they launch under their recognized brand, they will rake it in.... but fail to appreciate how they might hurt their brands in the long run. What ends up happening is more often than not, they fail, fold, and move on. Just as a note: since we have less history with Internet Brands, there are different rules, rhymes, and reasons why certain things work.