I'm at the $10/mo level, and am totally happy to keep paying. I rely on search throughout the day for my job, and for my personal interests. $10/mo for an ad-fr

I'm at the $10/mo level, and am totally happy to keep paying. I rely on search throughout the day for my job, and for my personal interests. $10/mo for an ad-free tunable search that provides good results is a completely worth it. And, I'm more than happy to vote with my money to support the web that I want to exist. Otoh (for contrast) I run adblock and sponsorblock on youtube, and if they start blocking traffic from people like me I'm going to cut back my YT viewership significantly (and maybe try harder to look for stuff on nebula instead, which I never browse). While I do get some educational value from YT, it's limited, and I guess I just fundamentally object to the ad-first business model.