Yes it can be worth it. It might actually be preferable in a lot of cases. Just keep in mind you might be running a different kind of business than you expected

Yes it can be worth it. It might actually be preferable in a lot of cases. Just keep in mind you might be running a different kind of business than you expected if you’re a technical person who want’s to build something technical. It’s quite likely tech will be less important/table stakes and you’ll be pushing harder on sales and marketing and innovating there instead.