4 ms·
32 volumes x ~$45 a piece. Seems to make sense. They're hard cover and very beautiful, can be used as a decorative piece as well.
by sev 15y ago
32 volumes x ~$45 a piece. Seems to make sense. They're hard cover and very beautiful, can be used as a decorative piece as well.
- baddox 15y agoThe cost of a 2 million dollar yacht may also be justified, but that still explains why not more than a few thousand are sold a year.
- Domenic_S 15y agoLow sales isn't interesting in itself -- the Golden Ring of retail is a low volume/immense markup business. 244 years of history should also hint at the fact that pricing isn't the issue.
- corin_ 15y agoNo, it simply hints that pricing wasn't always an issue, not that it isn't an issue. The quick way to find out is - if they could make a good profit selling the entire set for $x where $x < $current, would they still be doing it? The answer is yes. The reason the price used to work and doesn't now is that digital equivilents are not only (subjectively) better/easier/etc. - they're also cheaper.