I don't think the game is in data. Facebook has so many eyeballs that it's basically the cheapest place to buy ads. They give me mostly irrelevant ads, but ther

I don't think the game is in data. Facebook has so many eyeballs that it's basically the cheapest place to buy ads. They give me mostly irrelevant ads, but there's so many that I have bought something off there. Goodreads's purpose is to encourage people to read more books, or get excited to buy books they don't read, which benefits the world's largest bookstore, Amazon. Google doesn't need data to sell you something. It just sells you whatever you type in the box.