It impacts how large a fine needs to be to be an effective deterrent. If you get a fine of 2 cents per call, and you have an average benefit of 50 cents per cal

It impacts how large a fine needs to be to be an effective deterrent. If you get a fine of 2 cents per call, and you have an average benefit of 50 cents per call, then the fine is just an operating expense, and doesn't deter you from continuing the behavior.