Apple, Facebook, Valve, and most of those other companies you're outlining had successful business models built on their habitual users _before_ alienating a po

Apple, Facebook, Valve, and most of those other companies you're outlining had successful business models built on their habitual users _before_ alienating a portion of their customer base. Reddit has never been profitable and was never able to properly monetize the userbase they had. Killing their mobile app ecosystem only makes sense if they not only think that most of those users will be willing to switch to the dire official Reddit mobile app, but that doing so will turn Reddit's horrendous reputation around in advertising circles in time for their IPO. I'm undecided on what the realistic attrition rate on the mobile side of Reddit is, but I think the chances of them becoming attractive to advertisers is almost nil. TikTok seems to be where social media managers are heading these days, and Threads/BlueSky are new opportunities on the horizon waiting to be pounced on. Meanwhile, Reddit is known as the legacy platform filled with users who hate advertising - why bother?