Easy, the part that doesn't work on Firefox. The problem isn't that other clients exist, a company that wants to have complete control of the UI can make an Ap

Easy, the part that doesn't work on Firefox. The problem isn't that other clients exist, a company that wants to have complete control of the UI can make an App that ensures it, they can deep link into it - no problem. The problem starts when the main platform used to consume the web starts having specialised features which make some websites work only on this one platform because the developers build specifically for this one platform. And no, this is not the same for the AppStore because the AppStore is not the web. Apple controls a minority share of the market, its not universal and it's not supposed to be universal - its a an additional distribution channel of content to Apple specific devices.