Views are cheap. The audience doesn’t have to make a whole lot of effort to see online videos, and can forget them quickly and go on to the next thing. Racking

Views are cheap. The audience doesn’t have to make a whole lot of effort to see online videos, and can forget them quickly and go on to the next thing. Racking up big view counts doesn’t mean you’re having any impact, you’re just a slightly bigger fish than all of the thousands of other fishes going by in the stream.