I've never driven Uber (can someone weigh in if they have?!), but from chatting to the drivers the app was designed to try and align drivers with journeys that

I've never driven Uber (can someone weigh in if they have?!), but from chatting to the drivers the app was designed to try and align drivers with journeys that didn't do that (not that I've ever met a driver that would turn down a large fair!). Apparently there was also a 'heading home' setting that would offer them jobs in the general direction of their home.