Because of your comment, I watched this for the first time. I agree that it deserves a spot in the classics. For those who haven't seen it, in the presentation

Because of your comment, I watched this for the first time. I agree that it deserves a spot in the classics. For those who haven't seen it, in the presentation Rich talks about figuring out the problem before you work on a solution. It's definitely something that could be improved in myself and in a lot of people and organizations involved in software development.