> It shifts communication from a one-to-one relationship, to a one-to-many. Next time you’re about to “send a quick DM” or “schedule a quick chat”, consider wha

> It shifts communication from a one-to-one relationship, to a one-to-many. Next time you’re about to “send a quick DM” or “schedule a quick chat”, consider what steps you could take to optimize for the long tail of information retrieval and discovery. This is the only real difference: that any individual can wield the power of one-to-many communication. We all have a voice now. Calls and DMs exist solely to ensure what's in writing is understood. Same as it was in the physical office for meetings.