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Enshittification is only possible because a vast majority of users will tolerate the abuse with a smile and continue to feed from the hand that slaps them acros
by anonym29 3y ago
Enshittification is only possible because a vast majority of users will tolerate the abuse with a smile and continue to feed from the hand that slaps them across the face. They will do that because they are genuinely, in the truest sense of the word, addicts. The withdrawal symptoms may be nothing like those of alcohol, nicotine, opiates, or benzodiazepines, but they are no less addicts because of that fact.
It's an old joke that the only group besides Tech Companies to call their customers 'users' are drug dealers, but there is great truth in that.
When tech companies performs enshittification, it's not terribly different from a heroin dealer doubling the profits he extracts from a customer by cutting with other substances (mixing with cheaper substances to dilute the concentration of the most expensive component, for those unfamiliar with the lingo) when he knows that customer is experiencing withdrawal - he knows the customer is hopelessly hooked, addicted, and desperate for more, and he knows he can manipulatively extract even more value from the customer in such a vulnerable state.
For this reason, I propose it may just as well be called something more like "Addict Abuse", or "Heartless exploitation of the vulnerable", because that's exactly what it is.
That society continues to cherish and prize companies like Google, Amazon, Facebook, Microsoft, Reddit, Apple, Twitter, and others rather than regarding them with the extreme prejudice and utter contempt commonly reserved for manipulative dealers of addictive drugs is nothing short of baffling to me.
P.S. Before any corporate shills accost me for using the previous names of technology companies - I know I'm using the old name. I'm using the old name for the same reason I still call Blackwater "Blackwater", even though they call themselves "Academi" now - rebranding to cover up old sins is itself a manipulative tactic to memoryhole the sins. I will be no more complicit in covering up the rampant psychological, privacy, and government-directed first amendment abuses of Facebook or Twitter than I am in covering up the war crimes of Blackwater.
- anigbrowl 3y agoWhile I think we've all settled on Cory Doctorow's concept, You don't need to sell people on the idea. Cool your jets and reread the comment you replied to.
- anonym29 3y agoMy comment directly addresses the naming concerns of the parent comment. My jets were never warm to begin with.
- johnnyanmac 3y ago>My comment directly addresses the naming concerns of the parent comment. I read your comment 3 times; at no point does it sound like it addresses >It's hard to take the phenomenon seriously when I sound like I'm just being edgy saying it aloud. You just talk about the meaning of the word and companiies involved. And leave a foot note of >For this reason, I propose it may just as well be called something more like "Addict Abuse", or "Heartless exploitation of the vulnerable", because that's exactly what it is. That doesn't really address the issue. I wish we simply called it "rent seeking", an existing concept that can connect to other industries easily.
- anonym29 3y ago"Rent seeking" has an existing meaning that has little overlap with general enshitification. To be a "rent seeking" business is to be a business that is dependent on handouts made from the government with the taxpayers' money, with a business model that is otherwise less competitive, or uncompetitive altogether. For example, see: every single business operated by Elon Musk post-Paypal.
- anigbrowl 3y agoThat's a misunderstanding on your part. https://en.wikipedia.org/wiki/Economic_rent https://en.wikipedia.org/wiki/Economic_rent
- AlbertCory 3y agoTed Gioia just wrote about renaming. https://www.honest-broker.com/p/we-have-entered-the-self-loathing https://www.honest-broker.com/p/we-have-entered-the-self-loa... BigVirtuousTech is now BVT!
- anonym29 3y agoGreat article, thank you for suggesting the newest entry on my substack subscription list!
- johnnyanmac 3y agorenaming of tech companies is an interesting phenomenon, but I don't think it's connected to how the Internet develops new slang that may or may not be crude.