2 ms·
The failure of various smart glasses (and the AR/VR vision more generally) seems to punch a hole in the argument that in industrial capitalism consumer wants ar
by nologic01 3y ago
The failure of various smart glasses (and the AR/VR vision more generally) seems to punch a hole in the argument that in industrial capitalism consumer wants are manufactured. Companies can push very hard with marketing but there needs to be a minimum "click" with at least some consumer demographic for the magic to happen.
The article mentions privacy concerns, hardware / quality issues etc. but this does not feel like a coherent explanation. The masses have been conditioned not to worry about their loss of privacy and first adopters tend to be accommodating of usability and quality issues.
Somehow all this "tech stuff on our head" has hit a cultural and/or user experience barrier that is non-trivial to overcome. Yet it is hard to pin down the real reasons: Billions are now entirely happy with "tech stuff in our hands", tech that is privacy violating, has been of varying quality, creates potentially dangerous distractions etc.
Impenetrable the soul of Homo Consumptiens