Search is much of a complex business for one guy to be a lone shark; Yahoo problem is mostly a karma problem. People have stopped the love relationship with Yah

Search is much of a complex business for one guy to be a lone shark; Yahoo problem is mostly a karma problem. People have stopped the love relationship with Yahoo, it’s like trying to persuade a girlfriend who have decided to leave you for the new guy to stay. You may try hard to reinvent yourself, shower her with gifts, make new promises … she will leave you anyway. What do you do? Stays put and go into grievance, keep your mind and body together and prepare for the new chance at romance. What should Yahoo do? Stop shifting back and forth from strategies to strategies; they should cut back the cost of running the business, cut off projects that do not work and stay focused on the main thing: search. Yahoo should make provision to survive their grievance period and hope it does not last, remain preemptive in new innovations to remain in the race. There are still number two; it is not like they were Hakia, Chacha or some Powerset like company.