If Yahoo has any "brand value", it's with users who are very non-technical, and have no idea or opinions about patent lawsuits. So brand isn't a good argument

If Yahoo has any "brand value", it's with users who are very non-technical, and have no idea or opinions about patent lawsuits. So brand isn't a good argument against this suit for Yahoo. Morality might be. But it's hard to get people to act against their financial best interest over the long term, so I still feel the real issue is the patent system.