The value of the option could be enough to allow below-cost pricing on the base model. Completely made up napkin math… Base price: $10,000. Cost to produce (in

The value of the option could be enough to allow below-cost pricing on the base model. Completely made up napkin math… Base price: $10,000. Cost to produce (including profit): $11,000. Cost of option: $2000. 51% of buyers opt for the option at purchase. Some % of resales result in additional sales of the option.