Having worked on GTM strategies for nearly a dozen new technology products at an international company and seen countless more, I have more than reason to belie

Having worked on GTM strategies for nearly a dozen new technology products at an international company and seen countless more, I have more than reason to believe that targeting the entire world at once is almost never done. You do your market research and make the best decision you can, scamming is no different. Scamming’s addressable market is dictated by many factors other than population: mean income by cohort, regularity climate, normal liquidity situations, bank policies, etc..