It sounds like a dumb gimmick, but I don't see anything morally wrong with it as long as the interns are aware of the deal before they accept the offer to work

It sounds like a dumb gimmick, but I don't see anything morally wrong with it as long as the interns are aware of the deal before they accept the offer to work there. Also, is it actually public? Or just shared with everyone inside the firm? If it's public, anyone got a link to the leaderboard? And if it's not public, then it sounds less like a gimmick, and more like a transparent stack ranking incentive program.