You also have to look at unique events, if drudge hadn't been part of breaking the the Monica Lewinsky story, would the site have had the staying power it appea

You also have to look at unique events, if drudge hadn't been part of breaking the the Monica Lewinsky story, would the site have had the staying power it appears to have? He milked that story for all it was worth, and it got him hooked into the right wing welfare club which led to some very lucrative alliances between him and various radio hosts, which allowed them to use each other to push dubiously sourced stories into the mainstream media...