Its definitely going to lead to some pushback I think. People crave the bespoke and the niche. Films that bother shooting in 70mm see these showings booked up a

Its definitely going to lead to some pushback I think. People crave the bespoke and the niche. Films that bother shooting in 70mm see these showings booked up a month out because there's so much demand for something a little bit more refined. It just depends on the willingness of money to invest into these things, and that tends to ebb and flow over time. Right now we seem to be at a highly commercialized crossroads with what sorts of films are being produced, but maybe in the future the pendulum will shift again and we will see something like Reservoir Dogs from the next Tarantino.