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> - Google - search, ads on search pages and nothing more. > - DoubleClick - third party ads on other sites. No, hard disagree. One of the things that gives g
by sdfghswe 3y ago
> - Google - search, ads on search pages and nothing more.
> - DoubleClick - third party ads on other sites.
No, hard disagree. One of the things that gives google its position of power is that its both an ad exchange and a publisher (as participant in said exchange).
The correct way of breaking is NOT search+ads vs third party ads. It's search vs ads.
Make google a publisher that DOESN'T own an ad exchange and make it compete for search ad revenue on equal footing with everyone else. Lets see how well it does (I'm guessing not well).
Same goes for facebook.