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I can imagine Margrethe Vestager will start flexing her regulation muscles the minute Google even thinks about it.
by arlcode 3y ago
I can imagine Margrethe Vestager will start flexing her regulation muscles the minute Google even thinks about it.
- swores 3y agoGoogle Maps (and even more so Waze which they own) already had partnerships with various brands - for example, type McDonalds into Google Maps (at least in the UK) and it has the M logo next to "see locations" as soon as you've typed Mc - so it's not such a huge stretch as you think it would be.
- i_am_jl 3y agoThis isn't a "partnership", it's an option for anyone who has purchased a Local Campaign product on Google Ads.
- swores 3y agoDespite not being privy to the details, I am familiar enough with this sort of marketing to be extremely confident that Google and McDonalds (and other big brands) did indeed negotiate specific terms including promotion of McDonalds locations beyond what is available to typical Google customers, rather than a McDonalds marketing manager just logging in and setting up some local campaigns.
- i_am_jl 3y agoI'm sure you're right, but that doesn't change the fact that "logos on Google Maps" =! "partnership"
- JohnFen 3y agoI'm grateful they started doing this sort of thing. It was what got me to finally stop using Google Maps.
- etherealG 3y agoWhat’s the alternative?