+1 Google's ad business (and the need to track ad conversions) affects every business sector it's involved in. From Maps (where you loc. is tracked for 'in-sto

+1 Google's ad business (and the need to track ad conversions) affects every business sector it's involved in. From Maps (where you loc. is tracked for 'in-store' conversions' to your Google ID which tracks which ads you click, to Chrome pushing for mechanisms to track conversions after cookie-blocking has become standardized. You kind of understand their needs (since ads fund search and everything), but I also don't trust them not to 'over-optimize' (esp. given the unchecked powers, both political and technocratic, they have).