I'm confused by your use of the word 'meme.' A meme is generally some sort of fairly abstract thing (e.g. a funny picture of a cat with various witty statements

I'm confused by your use of the word 'meme.' A meme is generally some sort of fairly abstract thing (e.g. a funny picture of a cat with various witty statements superimposed on it). This, on the other hand, is a physical product, so I'm not sure how it could qualify as a 'meme.'