5 ms·
Let's not forget maps, where they arbitrarily decide to show you a shop/hotel/restaurant 5km away when there is one 200m away.
by bombolo 3y ago
Let's not forget maps, where they arbitrarily decide to show you a shop/hotel/restaurant 5km away when there is one 200m away.
- dizhn 3y agoI am kind of surprised none of the navigation apps divert your course slightly to pass in front of a large store or something yet. It could even announce the place. "On your right is such and such store where using the code Maps will give you a 10 percent discount."
- iamflimflam1 3y agoYou could actually package this up in a way that people would find palatable. What if maps only took you to places where you have a loyalty card - or the places that currently have discounts on things in your shopping list. Give it the right marketing spin and people would love it.
- arlcode 3y agoI can imagine Margrethe Vestager will start flexing her regulation muscles the minute Google even thinks about it.
- swores 3y agoGoogle Maps (and even more so Waze which they own) already had partnerships with various brands - for example, type McDonalds into Google Maps (at least in the UK) and it has the M logo next to "see locations" as soon as you've typed Mc - so it's not such a huge stretch as you think it would be.
- i_am_jl 3y agoThis isn't a "partnership", it's an option for anyone who has purchased a Local Campaign product on Google Ads.
- swores 3y agoDespite not being privy to the details, I am familiar enough with this sort of marketing to be extremely confident that Google and McDonalds (and other big brands) did indeed negotiate specific terms including promotion of McDonalds locations beyond what is available to typical Google customers, rather than a McDonalds marketing manager just logging in and setting up some local campaigns.
- i_am_jl 3y agoI'm sure you're right, but that doesn't change the fact that "logos on Google Maps" =! "partnership"
- JohnFen 3y agoI'm grateful they started doing this sort of thing. It was what got me to finally stop using Google Maps.
- etherealG 3y agoWhat’s the alternative?
- mcv 3y ago"And weren't you searching for something like this on your laptop yesterday?"
- olyjohn 3y agoWaze does this, or at least it did a few years ago when I used it. I remember being stopped at a light, and it told me there was a Taco Bell or Jack in the Box, or something within X feet, a coupon for some kind of discount if I go there, and a button to navigate me to it.
- nielsbot 3y agoOne reason I prefer Apple Maps. shrug Let’s see if it stays ad-free.