Frankly, I think it’s less “moving closer to the user” and more just securing control over the path users use to get to their service. Chrome was made to preve

Frankly, I think it’s less “moving closer to the user” and more just securing control over the path users use to get to their service. Chrome was made to prevent whoever controls the browser from blocking users’ access to Google. Android was created because they were afraid Apple would block them on mobile. All tech companies do this kind of positioning. Apple made Apple Maps to make sure Google Maps isn’t the only choice on iOS fearing Google could withdraw Google Maps and hurt the utility of iOS devices - at least in the short term. It’s why Apple made Safari and enforces it as the only browser on iOS. Apple learnt relatively early the dangers of being dependent on another company, https://www.folklore.org/StoryView.py?story=MacBasic.txt https://www.folklore.org/StoryView.py?story=MacBasic.txt