>there's now a huge number of people working in advertising who honestly knows very little about advertising. They know a lot about ad-spend, how to click aroun

>there's now a huge number of people working in advertising who honestly knows very little about advertising. They know a lot about ad-spend, how to click around in Adwords, SEO and putting trackers on websites, but not running a successful advertising campaign. You’ve just described most of the marketing folks I’ve worked with for the last decade.