3 ms·
> A large number of their products are utterly mainstream and often price competitive. I agree with everything you wrote but this. Just because Apple products
by chaostheory 3y ago
> A large number of their products are utterly mainstream and often price competitive.
I agree with everything you wrote but this. Just because Apple products are within reach of a lot of people, it doesn’t mean that they’re not a luxury brand.
- simondotau 3y agoApple is absolutely a premium brand, but they're not a luxury brand. The key distinction is that a luxury brand revels in real or perceived exclusivity; with prices set for the primary purpose of gatekeeping the brand to a select audience. While not cheap, Apple products are obtainable and utterly mainstream. In fact in the rare instances where Apple has experimented with luxury it has been a dismal failure — Apple Watch Edition being a noteworthy example.