I used to call this the startup model vs the Apple model A startup begins a project often by announcing that it has almost succeed. Some open source projects a

I used to call this the startup model vs the Apple model A startup begins a project often by announcing that it has almost succeed. Some open source projects and crowdfunded projects with a lot of pomp also take this approach. It is great(?) for fundraising. It is interesting that Meta chooses this since they are not looking for funding, but maybe they are looking to cultivate the same panache/ethos. A way to market to prospective employees, more than end customers. Apple denies that its even doing something until after it has succeeded. And even then it will announce it on its own terms. The Putin regime also follows this model (eg 2014 annexation of Crimea). It is great for denying competition time to catch up.