4 ms·

Isn't Apple known for demoing pre release versions of everything on stage? I think that fairly counts as a "marketing ploy"? Apple is so good at it that folks

• threeseed 3y ago
  I wouldn't call that pre-release by the standard definition. The product is complete and it's just about ramping up production and sending stock to retail stores.
• photonerd 3y ago
  That’s when they announce it, yes. That’s usually they only time they do that. Compare with Meta: pretty sure this is the 3rd “sneak peak” cycle on this hardware in the last couple of months.
  • sgift 3y ago
    No, it's not. It's different technologies each time that their research lab is working on at the moment.