I think this and the parent comment are partially a driver of Apples response. The current state of the tech is kind of shrug worthy. Might seem like a neat gim

I think this and the parent comment are partially a driver of Apples response. The current state of the tech is kind of shrug worthy. Might seem like a neat gimmick, might make some games better, might make you motion sick. Essentially a niche product indefinitely. I think the current market targeting the $200-500 price point is a large part of the problem. If you think about what's needed to make this well vs say, the phone in your pocket, how is a good VR implementation going to come out cheaper than the phone? Apple is basically throwing the kitchen sink at the space in terms of compute, optics, sensors, and software.. with a price tag to match. If it's going to work, it's probably going to work at that price point first.