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A 40% cut makes sense in a world where Amazon pays the voice actor. My understanding is that is not how this works. The author pays the voice actor, or the pub

A 40% cut makes sense in a world where Amazon pays the voice actor. My understanding is that is not how this works. The author pays the voice actor, or the publisher does. Amazon is paying for hosting an audio file, basically, and the development of the player app, and that's it. I think in the very early days, Amazon may have paid all the voice actors itself (because no one was on board with audio yet at that point), and the 40% royalty model may have made sense. But I believe that is not how it works now, and 40% royalties make a lot less sense in the world we now live in; it seems to be just purely predatory.

taeric 3y ago
My understanding is that it will depend on the book? I'd love to see more discussion on that whole ecosystem, honestly. Some of the first searches seem decent to read on. I just know that, even today, the audio books I purchase are far cheaper if I get them from Audible than basically anywhere else. Unless it is a book on CD I get from the library, for obviously different reasons. I also know that things are byzantine to get an audio book from a library. Largely due to the influence of publishers, not tech companies.
- TylerE 3y ago
  I remember when audiobooks from the library were literally books on tape. You'd get a giant binder with like 20 cassettes tapes in it. I think the biggers one were also split up, so you could checkout, say, 10 hours worth at a time.
  - taeric 3y ago
    We still have a box of a lot of books on tape we found in a garage sale around here. Had to get a tape player for the kids to listen to them, as they were the kind where they had the books with them, too. Was a ton of fun, if a touch annoying to deal with rewinding the tape and such. We also still have more than a few books on CD. We don't get as many as we used to, ironically, since it is far more convenient to use audible. Nice to shift from car to bedroom for stories. I've been curious on why more "music players" weren't better at audio books. I'm guessing the ability to save mid track is just not nearly as big of a deal for most music applications?
    - bombcar 3y ago
      Exactly. You can still find a few devices that did it (often out of Japan, especially minidisk players, for example), but most had no permanent memory or only a few bytes for radio stations, and of course you can't write to a CD. Many car CD-players handled it just fine.
      - TylerE 3y ago
        Every car stereo I've had for at least the past decade automatically saves the position when you turn the car off.
- eslaught 3y ago
  My understanding is that Amazon runs imprints, like Audible Originals [1], that basically act like a publisher. I.e., they buy the rights, produce the audio, pay the voice actor, and the author gets some royalty (presumably smaller than 40%). But my understanding is that the large publishers mostly do this themselves (and therefore have to pay the voice actor out of the 40% cut they get). Similarly, independent authors won't get access to this level of service; in some cases they're literally reading the book themselves, but they still only get the 40% cut (and that's with exclusivity). The reason why audiobooks are cheaper is due to the subscription model. That's the chief innovation that Amazon pioneered with Audible. Now, their clout certainly also had something to do with it, and the burgeoning Kindle ecosystem. But the issue of price is really a matter of subscriptions being stickier and keeping customers in the ecosystem longer, making it possible to make aggregate more money. It's the same business model as Netflix, Dropbox, Adobe CC, etc. [1]: https://www.audible.com/ep/audible-originals https://www.audible.com/ep/audible-originals
  - taeric 3y ago
    I'd only rephrase your later paragraph to say that the reason it is cheaper is because Audible chased their marginal cost advantage of copies and drove for cheaper sales. Publishers have known of subscription models forever, such that they could have done this years ago. They didn't, because they chased the marginal costs of printing books so that that was their advantage. That is, the new advances in audio recording and digital distribution led to a vastly superior marginal cost environment that didn't exist back in the 80s/90s. Publishers decided not to lean in on that, and by the time Audible had demonstrated that it was a viable market, it was too late for them to squeeze them on license costs. I admit this sounds almost conspiratorial, but they literally colluded to try and force higher prices on ebooks. Such that I don't find this that beyond the pale.
philsnow 3y ago
I really don't want to defend Amazon's practices on this, but > Amazon is paying for hosting an audio file, basically, and the development of the player app, and that's it. "development of the player app" is kind of load-bearing in that sentence: They host a directory of books and provide recommendations (which amounts to lead-gen, probably (?) increasing the number of copies of your book that sell because users stumble upon it either by browsing or by searching for keywords). They take payments (not a high bar, but that's 1-3% if you wanted to do it "yourself", not to mention the cost of either integrating with a payment provider yourself or paying somebody to do it, so it shouldn't be forgotten about). Finally, their model where you pay a subscription that gets you a credit per month or whatever leads to even more book sales. I hate this model and I finally ejected myself from the Audible ecosystem, but before I did I spent a bunch of credits that I had saved up.

taeric 3y ago

My understanding is that it will depend on the book? I'd love to see more discussion on that whole ecosystem, honestly. Some of the first searches seem decent to read on. I just know that, even today, the audio books I purchase are far cheaper if I get them from Audible than basically anywhere else. Unless it is a book on CD I get from the library, for obviously different reasons. I also know that things are byzantine to get an audio book from a library. Largely due to the influence of publishers, not tech companies.

TylerE 3y ago
I remember when audiobooks from the library were literally books on tape. You'd get a giant binder with like 20 cassettes tapes in it. I think the biggers one were also split up, so you could checkout, say, 10 hours worth at a time.
- taeric 3y ago
  We still have a box of a lot of books on tape we found in a garage sale around here. Had to get a tape player for the kids to listen to them, as they were the kind where they had the books with them, too. Was a ton of fun, if a touch annoying to deal with rewinding the tape and such. We also still have more than a few books on CD. We don't get as many as we used to, ironically, since it is far more convenient to use audible. Nice to shift from car to bedroom for stories. I've been curious on why more "music players" weren't better at audio books. I'm guessing the ability to save mid track is just not nearly as big of a deal for most music applications?
  - bombcar 3y ago
    Exactly. You can still find a few devices that did it (often out of Japan, especially minidisk players, for example), but most had no permanent memory or only a few bytes for radio stations, and of course you can't write to a CD. Many car CD-players handled it just fine.
    - TylerE 3y ago
      Every car stereo I've had for at least the past decade automatically saves the position when you turn the car off.
eslaught 3y ago
My understanding is that Amazon runs imprints, like Audible Originals [1], that basically act like a publisher. I.e., they buy the rights, produce the audio, pay the voice actor, and the author gets some royalty (presumably smaller than 40%). But my understanding is that the large publishers mostly do this themselves (and therefore have to pay the voice actor out of the 40% cut they get). Similarly, independent authors won't get access to this level of service; in some cases they're literally reading the book themselves, but they still only get the 40% cut (and that's with exclusivity). The reason why audiobooks are cheaper is due to the subscription model. That's the chief innovation that Amazon pioneered with Audible. Now, their clout certainly also had something to do with it, and the burgeoning Kindle ecosystem. But the issue of price is really a matter of subscriptions being stickier and keeping customers in the ecosystem longer, making it possible to make aggregate more money. It's the same business model as Netflix, Dropbox, Adobe CC, etc. [1]: https://www.audible.com/ep/audible-originals https://www.audible.com/ep/audible-originals
- taeric 3y ago
  I'd only rephrase your later paragraph to say that the reason it is cheaper is because Audible chased their marginal cost advantage of copies and drove for cheaper sales. Publishers have known of subscription models forever, such that they could have done this years ago. They didn't, because they chased the marginal costs of printing books so that that was their advantage. That is, the new advances in audio recording and digital distribution led to a vastly superior marginal cost environment that didn't exist back in the 80s/90s. Publishers decided not to lean in on that, and by the time Audible had demonstrated that it was a viable market, it was too late for them to squeeze them on license costs. I admit this sounds almost conspiratorial, but they literally colluded to try and force higher prices on ebooks. Such that I don't find this that beyond the pale.

philsnow 3y ago

I really don't want to defend Amazon's practices on this, but > Amazon is paying for hosting an audio file, basically, and the development of the player app, and that's it. "development of the player app" is kind of load-bearing in that sentence: They host a directory of books and provide recommendations (which amounts to lead-gen, probably (?) increasing the number of copies of your book that sell because users stumble upon it either by browsing or by searching for keywords). They take payments (not a high bar, but that's 1-3% if you wanted to do it "yourself", not to mention the cost of either integrating with a payment provider yourself or paying somebody to do it, so it shouldn't be forgotten about). Finally, their model where you pay a subscription that gets you a credit per month or whatever leads to even more book sales. I hate this model and I finally ejected myself from the Audible ecosystem, but before I did I spent a bunch of credits that I had saved up.