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When did they use an incomplete, pre release, version of Apple Maps for tech journalism marketing? They didn’t. So not a counter example.

• cscurmudgeon 3y ago
  Isn't Apple known for demoing pre release versions of everything on stage? I think that fairly counts as a "marketing ploy"? Apple is so good at it that folks that folks don't even realize what is happening. https://www.youtube.com/watch?v=BVthxoS6H9k https://www.youtube.com/watch?v=BVthxoS6H9k
  • threeseed 3y ago
    I wouldn't call that pre-release by the standard definition. The product is complete and it's just about ramping up production and sending stock to retail stores.
  • photonerd 3y ago
    That’s when they announce it, yes. That’s usually they only time they do that. Compare with Meta: pretty sure this is the 3rd “sneak peak” cycle on this hardware in the last couple of months.
    • sgift 3y ago
      No, it's not. It's different technologies each time that their research lab is working on at the moment.