Yeah, I actually worked on the compliance side for a publicly traded company. The amount of work 'legitimate' providers make you put in can sometimes be painfu

Yeah, I actually worked on the compliance side for a publicly traded company. The amount of work 'legitimate' providers make you put in can sometimes be painful, especially when they don't do what they say they are gonna do. But we did our part to make sure we stayed compliant. Making sure that even our 'semi-automated' messages (i.e. the user selected from a dropdown and the template filled in blanks) were registered, making sure appropriate unsubscribe verbiage was always present, while still fitting meaningful context into 160 characters. Then making sure each of those messages was registered, reviewed, and approved with the provider. Unfortunately there were still times that the provider failed to do their part, and despite being told we were 'good to go' we would discover a large volume of our texts were blocked by our provider or a downstream network, because someone dropped the ball. [0] I guess that's what frustrates me; our company did the right work, and even then our provider sometimes got in the way with their own mistakes... But far less scrupulous companies appear to get away with all sorts of non-compliance and their provider doesn't care for whatever reason. [1] [0] - Worth mentioning, the texts in question were not even solicitations. They were texts related to the 'process' people had already agreed to. Without divulging the actual industry, the best analogy would be things like being told that there was a problem with your vehicle order and to call us, or that your vehicle had been delivered was ready to be picked up tomorrow. [2] [1] - My gut says, the reason those providers don't care, is that they get to collect more money for more texts sent. [2] - No, it wasn't automotive, I'm just trying to give a good analogy here. Less life impacting than surgery but more life impacting than a simple package delivery.