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Off topic: Why don’t more non-European merchants use 3DS? Entirely classes of liability and fraud is shifted to the issuer and no longer on the merchant.
by alberth 3y ago
Off topic: Why don’t more non-European merchants use 3DS?
Entirely classes of liability and fraud is shifted to the issuer and no longer on the merchant.
- rowls66 3y agoCustomer friction at checkout. The more difficult a merchant makes the checkout process the more likely customers are to abandon the checkout. Some of those abandoned checkouts are fraudsters, but other are legitimate customers who don't want to deal with the hassle. It is up to the merchant to decide how to weigh fraud against lost sales.